Local advertising creative in a closed-circuit digital signage network.
As the sole designer at Red Penguin, I am responsible for the development and creation of specialized media and advertising to health clubs across the state. Our campaigns are viewed by over 80,000 members daily across a network of 80 screens. I am the founder of the digital signage division, and oversaw the transformation of our business model from print to digital, which increased our profitability by over 1000%. In this role, I am responsible for creation of content and programming of LCD digital signage and most Windows-based IT functions across the network.