Caffe Baci is a popular cafe prominently located on the Chicago River in Chicago’s downtown. Caffe Baci came to us seeking a branding solution utilizing their yellow-on-black/black-on-yellow logo in a chic, urban way that would impact their target market while not deviating from the visual campaign they had spent years cultivating.


Both traditional and modern Italian photography were used and altered to adhere to the color scheme Caffe Baci had set as their standards.  The end result met the visual goals and provided the sleek look Caffe Baci desired.


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